Look at the colorful animals. It's okay. Go ahead and touch them. They won't bite. Okay, so the leopard-spotted elephant probably might run you over, but only if you forget to feed his buddy the star-spangled moose. The plaid squirrel is harmless, as long as you promise to keep your hands off his nuts.
Now pour yourself a glass. Notice the light taste. Very fruity, right? Kind of like a new sort of hybrid juice/soda? Clear and sparkling and good, isn't it? Unlike many of the beloved sodas in our repertoire, this one goes down smooth, not even leaving behind a an afterparty mess in our bellies.